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Boi-1da Joins Forces with Canada Soccer, NYCFC Celebrates 10yrs + New NWSL Kits
Welcome to Edition 31 of The Forty-One Life—This week, we tap in with Bem and Tory from Atlanta Influences Everything as they break down how the 404 Kit became one of the boldest statements in MLS history. Nike and NWSL dropped their 2025 away kits, while IDA Sports is pushing women’s soccer forward with a limited-edition cleat for Women’s History Month.
Up north, Boi-1da steps into the game as Canada Soccer’s first-ever music ambassador, and NYCFC throws a 10-year anniversary celebration packed with football, art, and culture. Plus, we’re checking out Diego Luna’s ink in the latest Footy Ink and more. Let’s get into it.
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ORIGINAL CONTENT
Kit Stories: How Atlanta Influences Everything Created the Infamous 404 Kit for Atlanta United
Atlanta United’s 404 Kit wasn’t just another jersey—it was a cultural moment. In this episode of Kit Stories, we sit down with Tory Edwards and Bem Joiner, two-thirds of the Atlanta-focused agency Atlanta Influences Everything, to break down how they designed one of the most polarizing kits in MLS history.
From the origins of the collaboration to the creative process behind the 404 Kit, Tory and Bem share how this jersey tapped into Atlanta’s hip-hop legacy ans 90's airbrush culture to create something unapologetically ATL. They also talk about the kit’s reception, from soccer fans to the city’s biggest cultural figures, and how it cemented Atlanta United’s connection to the culture.
ON THE PITCH
Nike Unveils the 2025 NWSL Away Kits ahead of the new season
Credit: Nike
The 2025 NWSL season is about to kick off, and Nike just delivered a fresh drop of away kits that go beyond the game. Each jersey taps into the identity, history, and culture of its club’s home city, blending bold storytelling with next-level performance tech. With Dri-FIT ADV technology for elite comfort and designs inspired by each club’s DNA, these kits aren’t just for the pitch—they’re for the culture.
MORE ON THE PITCH
IDA Sports Drops Limited Edition Rise Icon Cleat for Women’s History Month—Giving Back to the NWSLPA
The game doesn’t grow without investment, and IDA Sports is making sure women’s soccer gets the respect it deserves. Just in time for Women’s History Month, IDA—the only footwear brand designing soccer cleats exclusively for women—has dropped a limited edition Rise Icon cleat that celebrates the past, present, and future of the women’s game. $15 from every purchase goes directly to the National Women’s Soccer League Players Association (NWSLPA) to support and elevate professional players.
MOVES
Boi-1da named Canada Soccer’s first Music Ambassador
Boi-1da is taking Canada Soccer to the next level. The Grammy-winning producer has been named the federation’s first-ever National Teams Music Ambassador, stepping in to curate the “Perfect Pitch” project—a World Cup-themed album that blends music and the beautiful game. More than just vibes, proceeds from the album will go to the Canada Soccer Foundation, helping fund youth soccer programs across the country.
MORE MOVES
Sabrina Ionescu, the 2024 WNBA champion and three-time All-Star with the New York Liberty, is broadening her impact in professional sports. The Walnut Creek native has joined Bay FC, the National Women’s Soccer League’s latest franchise, as an investor and commercial advisor. In this role, Ionescu will contribute to the club’s commercial strategy and assist players in enhancing their brand endorsements.
Major League Soccer is leveling up your fan experience with the all-new MLS App, designed to keep you connected to the game like never before.
Download Now:
• iOS: Download Here
• Android: Download Here
THE LIFE
NYCFC’s 10th Anniversary Event Was a Celebration of Football, Art, and Culture
Credit: Rashid Alarape
New York City Football Club went all out for their 10th anniversary, throwing an event that blended football, art, and music in true NYC fashion. Gianni Lee brought the creative energy with live art, capturing the club’s journey over the past decade, while Leon Thomas shut it down with a live performance and club legend Andrea Pirlo and longtime supporters The Cooligans were also in the building.
EVENTS
Upcoming Events For March
Atlanta
Beautiful Game Project presents: GOALZ - Concacaf Nation’s League Watch Party
Thursday, Mar 20, 2025 | 3:30PM - Until
Marlay House: Backyard Event Space
426 W Ponce de Leon Ave
Decatur, GA 30030
World Soccer Shop Presents: Noche De Conmebol
Tuesday, Mar 25, 2025 | 8:00PM
Fado Irish Pub - Midtown
933 Peachtree St NE,
Atlanta, GA 30309
STYLE
Toronto-based Perplex FC drops a cozy track suit for the Spring
Toronto-based streetwear brand Perplex FC has just dropped their latest release: the Travel Tracksuit Hoodie in Grey. This hoodie is part of their new fleece travel suit set, designed for both comfort and style. Crafted from high-quality materials, it offers a sleek design perfect for those on the move. Available now for $105, you can check it out on their official website.
ART
Footy Ink: Diego Luna
Credit: Morgan Tencza
Footy Ink is Back! this time around were highlighting the ink of Real Salt Lake and USMNT’s Diego Luna. We rock with Diego for being unapologetically himself in a U.S. soccer climate that’s often very clean cut and almost corporate.
Check out some shots from January friendlies captured for us through the lens of Morgan Tencza
CATCH A VIBE
Genre-Bending & High-Energy: SAINt JHN’s New Album Is a Movie
Guyanese-American artist SAINt JHN has unleashed his latest project, ‘FESTIVAL SEASON’, marking his first full-length release since 2020’s While The World Was Burning. Dubbed as the “first half of Collection II,” this 18-track album immerses listeners in an electrifying experience, capturing the energy of a live concert. SAINt JHN describes it as a non-stop performance, evoking the feeling of being in the center of a mosh pit, drenched in sweat and lost in the moment.
The album showcases SAINt JHN’s versatility, blending genres like rage-rap, trap, pop-punk, and techno. Tracks such as “Body on Me,” “Poppin,” and “Glitching” exemplify his dynamic range and ability to defy traditional genre boundaries. Fans can stream ‘FESTIVAL SEASON’ now on all major platforms, including Spotify and Apple Music, and anticipate the second installment, ‘Fake Tears From A Popstar,’ set to drop after his upcoming tour.
WHAT TO WATCH
For The Win: NWSL docuseries premiers this week.
The NWSL’s biggest moments from the 2024 playoffs are hitting Prime Video. For the Win: NWSL debuts March 6, taking fans inside the 2024 playoffs and championship with exclusive locker room access, interviews, and game highlights. This four-part docuseries takes us behind the curtain of one of the league’s most historic post-seasons.
USL Club Hearts Of Pine released the first episode of their docuseries “Up The Hearts” which takes us through the origins of the club leading up to their inaugural season this year. You can watch Ep.1 on their Youtube