- The Forty-One Life
- Posts
- Nike and Travis Scott's Mad Maximus Took Over Coachella
Nike and Travis Scott's Mad Maximus Took Over Coachella
Your Weekly Digest of Soccer, Style, and Culture Across the CONCACAF Region
Welcome to Edition 37 of The Forty-One Life. This week, we’re outside—from the locker rooms of D.C. to the dust of the California desert. Washington Spirit and Dead Dirt dropped a capsule that taps into early 2000s DMV style, flipping Polo Rugby nostalgia into a bold new vision for women’s soccer fashion. We went inside Nike and Travis Scott’s Mad Maximus tournament at Coachella, where 1v1 street football took center stage. FIFA’s putting real money behind the game with a $1M legacy pledge to each Club World Cup host city, and KITH is rolling out its latest collab with adidas in true KITH fashion. All that, plus more.
Help us grow by forwarding to a friend, or if someone forwarded this to you, please subscribe!
STYLE
Cherry Blossom Roots, Streetwear Future: Washington Spirit and Dead Dirt Link Up for D.C. Rooted Capsule
Photo Credit: Qurissy
Washington Spirit and Dead Dirt team up for the 2025 Cherry Blossom Capsule—a streetwear collection rooted in D.C. culture, and the future of women’s soccer fashion.
MORE STYLE
Peace Collective, MLS and Sesame Street link up for new collection
Peace Collective is teaming up with MLS and Sesame Street for a collab that blends childhood nostalgia with footy culture. The limited-edition drop features co-branded gear repping MLS clubs alongside iconic Sesame Street characters—bringing playful energy to the pitch just in time for the league’s All-Star festivities.
THE LIFE
We hit up Nike x Travis Scott’s Mad Maximus Tournament at Coachella
Credit: Nike
Forty-One headed to the desert for Nike and Travis Scott’s Mad Maximus 1v1 tournament at Coachella—where street football, music, and culture collided in a one-of-a-kind experience.
THE BEAUTIFUL GAME
Each FIFA Club World Cup 2025™ host city to receive $1M legacy commitment from FIFA
Credit: Fifa
Each host city of the 2025 FIFA Club World Cup will receive $1 million toward community soccer projects, as part of FIFA’s new legacy initiative. It’s a move to ensure the tournament’s impact lasts beyond the final whistle—investing in local fields, programs, and the next generation of the game across the U.S.
MORE BEAUTIFUL GAME
Rooted in the home of the Masters Golf Tournament is a new soccer club looking to make their name in the Georgia city known for its golfing history.
ON THE PITCH
KITH rolls out its latest collaboration with Adidas with release of Tango balls
This week’s release offers a first look at the upcoming collection from KITH and adidas Football. The drop includes custom versions of the iconic Tango Ball featuring collaborative artwork—available in two colorways of the game-ready size 5 and a mini size 1 edition.
CATCH A VIBE
Spanish-Canadian rapper BB Trickz is back with new EP, “80z”
BB Trickz just dropped her new EP 80z, a high-energy blend of trap, reggaeton, and early internet aesthetics. The project channels her bilingual edge and global perspective, shaped by her Spanish roots and Canadian upbringing. With slick production and confident bars, 80z positions BB Trickz as a rising voice repping the next wave of international rap.
Enjoy the latest sounds around the CONCACAF region as we welcome in the easy, breezy, springtime.
EVENTS
Upcoming Events For April
AUSTIN
Barrio CF Womens 3v3 Tournament
April 16th, 2025
114 Linden St, Austin, TX 78702
Free to play, free to join
NEW YORK
Kits & Kin: A Soccer Jersey Day Party
April 26th,2025
Cafe Erzulie
894 Broadway, Brooklyn, NY 11206
ATLANTA
SDH Network: Pitching Soccer
April, 29th, 2025
Wild Heaven Brewing - TOCO Hills
2935B N. Druid Hills Rd, NE
Atlanta, GA 30329
GOOD FOLLOWS
@kitboys.club - Atlanta-based Footy Streetwear Brand
@deaddirtt - Fashion and Merchandising agency disrupting team merch in Women’s soccer