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Nike Football is "SCARY GOOD" again.
Your Weekly Digest of Soccer, Style, and Culture Across the CONCACAF Region
Welcome to Edition 46 of The Forty-One Life — This week, we’re living in the moment and the memory. Nike Football is bringing back early 2000s vibes with its new Scary Good campaign—restoring the feeling with a new wave of energy. Colombia’s Ángela Barón links with Saudade House to rework Selección kits into custom art ahead of Copa América Femenina. Club América is officially back in its adidas bag, and Sophia Wilson (aka 1/3 of Triple Espresso) is now serving cold brew with her new Stumptown collab. Club Necaxa’s getting the docu-series treatment, and our photographers are still in the trenches with Club World Cup and Gold Cup heat. Tap in—this one’s packed.
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THE BEAUTIFUL GAME
Nike is restoring the feeling with its new “Scary Good” ad campaign
Credit: Nike
Nike Football just launched SCARY GOOD—a bold new campaign spotlighting the fearless, creative energy that defines attacking play. It’s a nod to the brilliance fans love and defenders fear, rooted in Nike’s legacy of pushing the game forward through performance and culture. The rollout includes nine short films styled like late-night horror flicks, starring some of the world’s most dangerous attackers and channeling the wild, cinematic energy of Nike’s iconic early 2000s football ads. With SCARY GOOD, Nike isn’t just unveiling a new identity—they’re restoring that feeling and reminding the world what happens when football meets pure chaos.
MORE BEAUTIFUL GAME
Tuesday’s Pickup turned a pair of worn-in Mercurials into a one-of-one Flyknit wallet. Boots that had history, love, and plenty of miles—but weren’t seeing the pitch anymore. Now they’re back in rotation, built for the everyday. From the grass to wherever the game takes you.
STYLE
Ángela Barón for Saudade House
Credit: Jared Soares
Ahead of Copa América Femenina, Colombian international and Racing Louisville defender Ángela Barón teamed up with Saudade House for a one-of-one capsule that reimagines classic Selección kits through a personal lens. Designed by Savannah Oh, each upcycled piece blends football heritage with traditional Colombian silhouettes—drawing inspiration from cumbia dancers and Barón’s own journey in the game. One standout? A 2016 Colombia home kit-turned-dress, originally worn by a James Rodríguez-led squad and also Barón’s first ever jersey. For her, the project wasn’t just about fashion—it was a tribute to her past, her roots, and how far she’s come.
ON THE PITCH
Club America has officially re-entered its adidas era
Credit: Adidas
Club América is officially back with adidas and just dropped their 2025/26 kit. The home kit brings a fresh twist to classic design, repping Las Águilas with bold details and that unmistakable three-stripe energy. It’s a reunion that feels right—and a statement that Club América is stepping into this new era with legacy and style locked in.
MORE ON THE PITCH
Charly just dropped the 2025 Liga MX All-Star jersey, and it’s a historical statement piece. Inspired by Mexican brutalist architecture, the kit leans into sharp lines, bold textures, and heavy cultural weight—bringing art and aggression together in one of the coldest All-Star looks we’ve seen.
MOVES
USWNT’s Sophia Wilson and Stumptown Coffee announce a summer collab
It’s a Cold Brew Summer and Sophia Wilson’s got a signature sip to match. The Portland Thorns and USWNT star just teamed up with Stumptown Coffee for their first-ever athlete-developed drink: the Vanilla Cream Cold Brew—a rich, smooth nod to Sophia’s high-energy lifestyle and coffee-first mindset.
What started as a viral “Triple Espresso” flick with Trinity Rodman and Mal Swanson is now a full-on movement, with Sophia leading the charge from meme to menu. Available now in Stumptown cafés in Portland, LA, and NYC, the collab includes merch drops and summer-only specials.
WHAT TO WATCH
Welcome To Wrexham spinoff ‘Necaxa’ gets release date
The team behind Welcome to Wrexham is expanding its football docu-series universe with a new show focused on Mexican club Club Necaxa. The series, which is executive produced by Eva Longoria, will follow the team’s journey on and off the pitch, spotlighting the passion, challenges, and culture that define the Liga MX side.
It’s set to premiere August 7th on FX and Hulu, bringing a fresh, cross-border lens to the global game.
PITCHSIDE
Check out our coverage of Gold Cup and Club World Cup through our Pitchside Series
Credit: Morgan Tencza
Man City is chasing that Club World Cup trophy and Morgan Tencza was pitchside in Orlando to capture Manchester City v Juventus through her lens.
MORE PITCHSIDE GALLERIES
EVENTS
Upcoming Events for June 2025
TORONTO
Darby Mag x Muddy George x Riot On The Terraces Pop-Up
June 18 – July 13
973 Bloor St. West
Cash only
CONCACAF
Gold Cup Knockout Rounds
July 2nd - 6th
FIFA
Club World Cup Knockout Rounds
July 1 - July 13
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