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The Return Of Total 90 + Adidas Takes Over América
Your Weekly Digest of Soccer, Style, and Culture Across the CONCACAF Region
Welcome to Edition 32 of The Forty-One Life—This week, forty-one’s head of music partnerships, Gillian Williams drops a love letter to the Atlanta soccer scene, reminding us why the city holds a special space in the game. Over in Mexico, Club América and adidas reunite for a partnership that’s about to take fans deep into the archives. 41 Pitchside collective member Gabe Nava takes us deeper into his obsession with Nike’s Total 90 era, and the NWSL links up with Alex Cooper and her Unwell sports drink brand. Plus, we’ve have some can’t-miss events happening this month and more. Let’s get into it.
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FEATURE
F.I.L.A. - Forever I Love Atlanta (& Football): Atlanta’s Unique Opportunity In The Growing U.S. Football Culture & World Landscape
Photo Credit: Gavin Guidry
The A has been on its own growth trajectory over the last few years, particularly in the football space. The U.S. Soccer Federation has made Atlanta its official headquarters. There are grassroots organizations, like The Beautiful Game Project, and Soccer In The Streets, who have been working with the youth in the city for over 30 years providing free soccer for kids in the Atlanta area.
But as Atlanta gets more of a spotlight on it from the world’s football community, it’s important to ensure that Atlanta continues to take care of Atlanta.
written by Gillian Williams
ART
The Process: Gabe Nava continues his exploration of Total 90
Credit: Gabe Nava
When Gabe Nava caught wind of Nike bringing back pieces from the iconic Total 90 era, his first thought was simple: “We are so back.” For the past year and a half, Gabe’s been on a mission—collecting everything from the T90 golden era. From iconic kits to tracksuits and training gear, if it dropped between 2003 and 2009, it’s on his radar. For Gabe, it’s more than just nostalgia; it’s about preserving a piece of football culture when the game—and the style—hit different.
THE BEAUTIFUL GAME
Clubeleven is going on a Soccer Odyssey
Our friends at Clubeleven are releasing their first print offering titled “The Soccer Odyssey”
The Soccer Odyssey started with one simple question: “What are the eleven stories that truly define American soccer today?” That journey took them from the hills of Turin to the streets of San Diego and even the legendary grounds of Churchill Downs. The result? A 140-page deep dive into the soul of the American game—eleven profiles capturing stories of self-discovery, struggle, and triumph that shape the sport’s culture. Dropping just in time for the 2026 World Cup, The Soccer Odyssey isn’t just a book—it’s a moment, cementing the heart of American soccer forever.
ON THE PITCH
Club América and adidas Reunite in Multi-Year Partnership
Club América and adidas are linking up once again, reigniting a partnership that first made waves in the ‘80s and ‘90s. Starting from the 2025-2026 season, adidas will be the official kit supplier for Las Águilas, providing match and training gear across all teams within the club’s structure.
This collaboration not only underscores Club América’s iconic status in Mexican football but also highlights adidas’ commitment to the sport in the region. With 16 men’s titles and 2 women’s titles since the inception of the Women’s League in 2017, Club América continues to set benchmarks in the game. Both organizations are poised to craft new memorable moments together, aiming to elevate the club’s presence both on and off the field.
MORE ON THE PITCH
The 2025 LVFC Downtown Gold Kit is a love letter to old-school Vegas. Inspired by the golden glow of Fremont Street and the iconic Welcome to Fabulous Las Vegas sign, this kit blends vintage charm with modern luxury. Details like the “Viva Lights” gold foil script on the neck and the holographic Hummel badge pay homage to Sin City’s flair, while BEECOOL tech keeps the fit breathable and game-ready. It’s Vegas—bold, flashy, and built to shine.
MOVES
NWSL Partners with Alex Cooper’s Unwell hydration brand
Alex Cooper, the voice behind the Call Her Daddy podcast, is bringing her Unwell Hydration brand into the mix. The $3 million season-long sponsorship will see Cooper pulling up to games and pushing the league to her massive audience.
MORE MOVES
FIFA is tapping into global star power for the 2026 World Cup. FIFA president Gianni Infantino just confirmed that Coldplay’s Chris Martin and the band’s manager Phil Harvey are leading the charge to lock in the tournament’s first-ever halftime show. With the final set for MetLife Stadium in New Jersey, expect the performance to be just as massive as the moment.
Alex Cooper, the voice behind the Call Her Daddy podcast, is bringing her Unwell Hydration brand into the mix. The $3 million season-long sponsorship will see Cooper pulling up to games and pushing the league to her massive audience.
THINGS YOU MIGHT HAVE SLEPT ON
Bimma talks about Shai Gilgeous-Alexander’s new soccer-inspired lifestyle shoe
EVENTS
Upcoming Events For March
AUSTIN
Tuesday, Mar 11, 2025 | 7-10PM CST
Vanta Rooftop
300 San Antonio
Austin, TX, 78701
ATLANTA
Beautiful Game Project presents: GOALZ - Concacaf Nation’s League Watch Party
Thursday, Mar 20, 2025 | 3:30PM - Until
Marlay House: Backyard Event Space
426 W Ponce de Leon Ave
Decatur, GA 30030
World Soccer Shop Presents: Noche De Conmebol
Tuesday, Mar 25, 2025 | 8:00PM
Fado Irish Pub - Midtown
933 Peachtree St NE,
Atlanta, GA 30309